My name is Paul Figueiredo.

You may not know me but I’ve been successfully selling real estate in Los Angeles for over 20 years.  I’ve been asked by many of my colleagues, clients, and friends to share my approach to business and life.  I like to think that not only have I been successful but I am also happy.

Real estate sales like all sales and personal service businesses attracts most people to it because you will have freedom of schedule and the ability to make a lot of money.  However, most people end up working too many hours and struggling to get business.

I have found that the key to success is to focus on your strategy and execution.  Results are just a measuring stick of strategy and execution.  If you are not getting the results you want they you need to look at your strategy and execution.  Results are often out of your control but your strategy and execution is within your control.

I am going to share the tools I use and hope that it helps you too.